17 Statistics That Make the Case for Smarter Website and User Experience Design

General Web Design Stats

1) Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.

2) 39% of people will stop engaging with a website if images won’t load or take too long to load.

3) 51% of people think “thorough contact information” is the most important element missing from many company websites.

4) 38% of people will stop engaging with a website if the content/layout is unattractive.

5) 44% of website visitors will leave a company’s website if there’s no contact information or phone number.

Website Optimization Statistics

6) Between December 2013 and December 2015, tablet internet consumption grew by 30%.

7) Between December 2013 and December 2015, smartphone internet consumption grew by 78%.

8) Between December 2013 and December 2015, desktop internet consumption dropped by 1%.

9) Mobile devices now account for nearly 2 of every 3 minutes spent online.

10) 13% of adults access the internet via mobile only. 11% access the internet via desktop only.

11) 40% of smartphone and tablet owners search for B2B products on those devices.

Usability and User Experience Design Stats

12) 47% of website visitors check out a company’s products/services page before looking at any other sections of the site.

13) Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services.

14) Once on a company’s homepage, 64% of visitors want to see the company’s contact information.

15) Once on a company’s homepage, 52% of visitors want to see “about us” information.

16) After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to orient themselves.

17) After reaching a company’s website via a referral site, 36% of visitors will click on the company’s logo to reach the homepage.

Full article here

2018-02-08T22:05:55+00:00